Friday, January 2

Come and get your soma

They're remodeling the Albertsons near my house, turning it from the poshest Albies in town to an even posher version of itself. All the signs have been rendered in a subdued light green and the ugly tile floors have been replaced by poured concrete. So basically, they're trying to make it look like a Whole Foods on the inside.

It's fine with me if they want to compete with Whole Foods, because it means their produce section will totally rock come summer and I will hopefully never have the problem I've had a few times in the past where they have no fresh Italian parsley on their shelves and instead have stocked a literal ton of curly parsley. Curly parsley is a garnish, not an ingredient in delicious soups, pasta, French potato salad, etc. (Do you hear that, Broadway and Beacon glorified-convienience-store pseudo-Albertsons?)

However, look at the photo above. Yes, the sign does say $7.59 per pound for those pretty yellow tomatoes. They were practically glowing; my cell phone photo doesn't do them justice. I was tempted to buy some until I saw that price. I'm not the biggest tomato fan, but I love yellow tomatoes--especially the small teardrop-shaped ones. Best caprese salad ever! I did not buy any of those expensive little buggers, and it's probably a good thing, because as my friend Tony said, "They never taste good when they're that pretty." True dat!

The thing I find kind of disturbing about this grocery store is the prolific number of televisions they have. They used to have flat-screen monitors in the produce section with short infomercials about various kinds of produce. It was kind of cool, because I thought maybe it would encourage people to be more adventurous about the fruits and veggies they eat, but the food segments were interspersed with crappy alarmist news stories about the flagging economy. The TVs were removed during the remodel, and I wonder if they'll bring them back at all; I doubt stories about economic decline will help to sell $7.59 / lb tomatoes.

This Albertsons and several others in town have installed TV screens at the checkout stands. They show clips of comedy shows to placate customers who are waiting in line. Wow. I did't realize how poor peoples' attention spans had become, that they can't handle waiting in line for a few minutes without television to entertain them. How very dystopian. Maybe if I'm lucky I can get soma while I wait in line, as well.

On a tangential note, I read on Wikipedia that Ridley Scott and Leonardo DiCaprio are working on a big-screen version of Brave New World. I don't think I like this idea.

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